Nike Launches Basketball Event in NYC To Boost International Basketball

27 July 2010, 5:06 pm

Following perhaps its most successful FIFA World Cup marketing campaign ever, Nike is now focused on boosting basketballs equivalent competition, the FIBA World Championship. The first step in the comprehensive promotional program is the launch of a new international competition to be held next month in New York City. The Big Apple will be the center of the basketball universe in August when ...... Read More »

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